![]() We had two claims on soy isoflavones that we proposed to customers and nobody even cared about that.” Even in France there approved health claims that nobody used. The industry became what it is today without any health claims. This is why BEUC encourages legislators to urgently define nutrient profiles at EU level."Ĭonsultant: The value of health claims is overratedĭavid Tournay, consultant and former part-owner of French supplier, Tournay Biotechnologies (now owned by Nexira): “The value of health claims is overrated. Adding a dose of vitamins or minerals – for which health claims are allowed – to a food which is high in fat or sugar will not make the product less unhealthy. It is clear that using claims on food high in fat, salt or sugar like chocolate, sweets, and biscuits should not be allowed as it masks how unhealthy such products are. Only that way can consumer trust in all food products be restored.” “The ball is now in the court of Europe’s food industry to be fully upfront. The EU has so far achieved high food safety standards, but marketers should present facts, not spurious claims.” This helps avoid consumers being led to believe that a certain product has significant health advantages which don’t stand up to scrutiny. Unsubstantiated and misleading claims will finally disappear from the shelves. Monique Goyens, director general of the European Consumer Organisation (BEUC): “It is a huge week of change for European consumers. It is changing many things for the industry.” We have a feeling that the game will be different from now on as we have the gut health claims and the attached markets. Pascal Ronfard, nutrition programme manager, Belgian supplier, Solvay: “For Solvay and galactofructose it is a big change because we are approved. Solvay: The game will be different from now on Now we know what we can do and the innovation can go on and increase now.” Now the guidelines are clear so we know and our customers know how to deal with the new rules. Sandrine Cuisinier, marketing manager, French supplier, Ingredia: “The claims are not harmful, they are a tool for us to communicate with our customers. Europeans seeking probiotic foods are welcome to come live in our promised land.” “Thankfully, I live in Canada, a country with sound bankers and lots of freely available, clinically proven probiotics. “By eradication of the term, what will the bureaucrats and paid advisers now do with their time if they have no organisation to report to? Sadly, the money saved from disbanding this failed Union will be needed to pay for the healthcare of the laid-off employees, a cost that will increase due to pharmaceutical failures and absence of probiotic foods.” Horphag: No botanical progress forces blending adviceĭr Gregor Reid, chair in Human Microbiology and Probiotics at Lawson Health Research Institute and director of the Canadian Research and Development Centre for Probiotics sent this missive about the term ‘probiotic’ becoming a prohibited health claim: Companies, however, are confronted with aspects that have not been clarified or that remain subject to differences of opinion among the member states.”ĮRNA has produced a guidance to help companies understand the data gaps. “In fact, not all submitted claims have been finally included in the positive list, however we still believe that flexibility in meeting continuously changing consumer needs on choice, variety and functionality both from innovation and communication perspectives will be even more important for all parties in the future.”Ĭatherine Mignot, chair, European Responsible Nutrition Alliance (ERNA): “One of the aims of this legislation is to create a uniform set of rules for the whole of the EU. This date is the time when the regulation gets applicable and of course we are adhering to the new rules.” ![]() Michele Kellerhals, PhD, R&D director in Functional Ingredients at Coca-Cola Europe: “The Coca-Cola Company welcomes measures on harmonisation of health claims contributing to responsible and transparent consumer communication. The EU nutrition and health claims regulation (NHCR) has been criticised for its approach to nutrition science and marketing, but some welcome the claims certainty after so many years of ambiguity – restrictive as that certainty may be.Ĭoca-Cola: Welcome measures on harmonis ation China: Probiotic supplements in e-commerce.Digestion and immunity probiotic supplements in e-commerce. ![]() ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |